Samsung #Hashtag Gallery (Samsung)

With decades of producing electronics that ranges from TVs, mobile phone, monitors etc., Samsung has no doubt been a part of the lives of many people but mostly as a tech company. The question then comes, “Can a tech company be seen as more than a company that provides good technology, to one that becomes part of the lifestyle of their audiences?”

Through the Samsung #Hashtag Gallery, a series of lifestyle imagery taken with the Samsung Galaxy S10 with #NoFilter, Samsung hopes to showcase the capabilities of the S10 whilst connecting with their contemporary audience through current hashtags. Ultimately to show that Samsung’s mobile devices can only be part of their audiences’s lifestyle but enables them to do much more.

Client: Samsung (Global)