👀 Hello there!

I am an Art-based creative and a UX designer who has worked across a diverse range of clients such as, Singtel (Consumer and Enterprise), Samsung (Global, Social), Disney (Regional) and the Singapore Government amongst others.

I believe that at the heart of every creative solution, lies the understanding of the audience/users. This helps to ensure that the output is not only effective but resonates. That said, like a certain fast food chain that famously uses its top secret 11 herbs and spices worldwide, I believe great solutions can be formulated consistently through a not so secret recipe of a lot of critical thinking, a dash of ‘what ifs...’ and 568ml of courage. Of which, I try to deliver.

In my spare time, I take long walks on the beach and attempt clichés (to try and understand their appeal). Also, I try to figure out which coffee shop serves the best Kopi-O Kosong on the island.

If collaboration is what you seek (or to simply chat or have pint), hit me up!