Your Plastic Diet (WWF)

A study commissioned by WWF and carried out by the University of Newcastle (Australia) concluded that people consume over 250 grams of plastic a year due to the ongoing plastic pollution. As such, WWF would like to encourage people to lobby against such pollution via a petition for nation’s governments to take action.

Task

To help viewers relate to the amount of plastic they have consumed. Our task is to create a social campagin that helps people co-relate to the amount of plastic they have consume by comparing the amount with common objects such as a credit card or a cloth hanger. All of these were to be done in conjunction with green & lifestyle influencers in order to get millennials to take action on WWF’s website.