Defeat All Monsters (CCA)

We were tasked to develop a campaign for the 2017 SG Creative Circle Awards, to announce the Call for Entries and provide communications around the event.

We developed an idea that every single creative could identify with – bad briefs, tight deadlines, ridiculous requests – creatives face daily hurdles in their pursuit of great award winning work. We turned the hurdles into monsters that creatives battle daily. The monsters are illustrated in a fresh style in colours uncommon on websites. They were given their own unique names with their own descriptive straplines. The 2017 Gong Show became a war cry to “DEFEAT ALL MONSTERS”.

With the latest parallax effect coupled with true-to-life war zone sound design, the campaign combined beautiful craft, witty copywriting and tongue-in-cheek humour to bring the idea to life.

Client: Creative Circle Awards (CCA)