Meet The Dots (Singtel)
In a mobile telecommunications market with multiple permutations of mobile plans and value-added services to choose from, our brief was to exemplify the central benefits of Singtel’s data add-on packages, by bringing them to life in the form of the telco’s adorably iconic red dots.
Client: Singtel
About the characters
Dot characters are fun-loving and light hearted characters that can be easily adapted to different forms to further enhance the plot. They can split, drive, grow bigger or even use their shape to their advantage as long as it amplifies the data benefits that they represent. All these can be done, so long as they retain their circular shape.
